Group 1 - Ele.me announced an investment of over 1 billion yuan to attract quality restaurant merchants through the upgraded "Quality Store Leap Plan" [1] - The plan includes incentives such as up to 3 months of commission-free service for new stores and increased traffic support for up to 3 months [1] - This initiative aims to enhance the platform's merchant supply and improve user experience amid a saturated food delivery market [1] Group 2 - AliExpress launched its "Overseas 618" sales event, with a Shenzhen-based vacuum cleaner brand LARESAR preparing 50,000 units for the global shopping festival [2] - The platform has seen significant growth in the sales of smart home appliances and consumer electronics, with sales in the cleaning appliance category increasing by over three times year-on-year since 2025 [2] - The demand for Chinese high-tech products in overseas markets continues to rise, highlighting the potential of cross-border e-commerce in niche segments [2] Group 3 - WeChat officially announced the integration of WeChat Official Accounts with WeChat Shops, allowing users to link their shops to their accounts easily [3] - This integration provides a more convenient marketing channel for merchants, enabling them to leverage content creation and fan engagement to convert traffic into sales [3] - The move represents a significant step for WeChat in the e-commerce sector, enhancing the synergy between content and commerce [3]
饿了么宣布投入超10亿元吸引优质餐饮商家;微信公众号可带货微信小店|未来商业早参