Chang Jiang Shang Bao·2025-06-16 23:49Core Insights - Zeekr (ZK.US) has achieved a significant milestone by producing its 500,000th vehicle, the Zeekr 009, in just 44 months since the launch of its first model, the Zeekr 001 [3][6][9] - The Zeekr 001 has delivered nearly 300,000 units, making it the best-selling electric vehicle from a Chinese brand with over 250,000 units sold [4][7] - The company has invested over 23.5 billion yuan in R&D by the end of 2024, establishing itself as a leader in core automotive technologies [9][12] Sales Performance - In the first five months of 2023, Zeekr's sales reached 74,000 units, reflecting a 9% year-on-year increase [12][17] - For the year 2023, Zeekr's total deliveries reached 118,700 units, marking a 65% increase and positioning it among the top new energy vehicle manufacturers [13][16] Product Development - Zeekr plans to launch its flagship ultra-luxury SUV, the Zeekr 9X, in Q3 2025, expanding its product lineup [8][9] - The average price of Zeekr vehicles is approximately 300,000 yuan, with the highest-priced model nearing 900,000 yuan, solidifying its presence in the high-end luxury market [9] Global Expansion - Zeekr's products are now available in over 40 countries and regions, with strong sales in the Middle East, Australia, and Southeast Asia [10] - The company has established over 550 global stores, focusing on first- and second-tier cities in China [11] Strategic Initiatives - In 2025, Zeekr aims to release four major international strategies to enhance its global presence and influence in the high-end new energy vehicle market [9] - The company is committed to maintaining its luxury brand positioning without relying on price reductions, focusing instead on technological innovation and product quality [9][17] Financial Performance - In 2024, Zeekr's total revenue is projected to reach 113.89 billion yuan, a 39% increase, with vehicle sales contributing 94.56 billion yuan, up 48% [15][16] - The company has set ambitious sales targets for 2025, aiming for 320,000 units for Zeekr and 390,000 units for Lynk & Co [17]