Workflow
银行服务卷起来?深圳一村镇银行启动365天无休模式
Xin Lang Cai Jing·2025-06-17 00:35

Core Viewpoint - Shenzhen Futian Yinzuo Village Bank has announced a 365-day operation model starting June 16, which has garnered significant attention in the industry due to its rarity among banks [1][2][3] Group 1: Operational Changes - The bank's new operating hours are Monday to Friday from 8:30 AM to 5:30 PM, and weekends and public holidays from 9:00 AM to 4:00 PM [3] - This shift aims to enhance financial service quality and efficiency, catering to diverse customer needs [3][5] Group 2: Market Context - The 365-day operation model is uncommon in the banking sector, where most banks typically adopt a "shortened hours + branch rotation" strategy [1][8] - A study of 23 major banks around the bank's headquarters revealed that many do not operate on weekends, with only a few providing limited retail services [8][10] Group 3: Financial Performance - As of the end of 2024, the bank reported total assets of 16.992 billion yuan, a decrease of 2.584 billion yuan from 2023, and total liabilities of 14.181 billion yuan, down 2.802 billion yuan [5] - The bank's annual revenue was 885 million yuan, a decline of 227 million yuan, and net profit fell by 30.67% to 368 million yuan, with earnings per share dropping from 1.33 yuan to 0.92 yuan [5] Group 4: Employee Structure - The bank employed 542 staff members as of the end of 2024, with an average age of 30.78 years, and 73.2% holding a bachelor's degree or higher [5] - The employee distribution includes 52.21% in marketing roles, 20.84% in front desk positions, and 26.93% in management [5][6] Group 5: Competitive Strategy - The bank's move to a year-round operation reflects a strategic consideration for differentiation in a competitive market [5][12] - Other banks, such as Qinhuangdao Bank, have also adopted a similar 365-day operation model, indicating a trend towards continuous service [14]