京东：出口转内销助力外贸企业稳就业

Core Viewpoint - JD.com is actively supporting employment and business growth among its partners by implementing a 200 billion yuan export-to-domestic sales support plan, leveraging its supply chain capabilities to help foreign trade enterprises transition to the domestic market [1][4]. Group 1: Export-to-Domestic Support Plan - Since April, JD.com has launched a 200 billion yuan support plan aimed at helping foreign trade companies quickly enter the domestic market, thereby stabilizing employment [1]. - Nearly 2 million foreign trade products have gained exposure through JD.com's "Foreign Trade Quality Products" section, covering various categories such as daily necessities, home appliances, 3C digital products, and cosmetics [1]. - Over 10,000 merchants are in substantive negotiation stages, assisting foreign trade enterprises and their employees in overcoming challenges [1]. Group 2: Case Study of Shuguang Toothbrush - Shuguang Toothbrush, a long-established foreign trade manufacturer, has shifted its focus to the domestic market, with foreign trade previously accounting for 70% of its sales [1][2]. - The company has successfully sold over 2 million units of inventory through JD.com's JX self-operated platform, achieving significant sales growth [2]. - JD.com's JX self-operated model allows manufacturers to focus on production while JD.com handles sales, logistics, and customer service, addressing the sales capability gap of export-oriented manufacturers [2][3]. Group 3: Market Adaptation and Product Development - Shuguang Toothbrush plans to develop 8-10 new products monthly to cater to domestic market preferences, supported by JD.com's data analytics to reduce trial and error costs [3]. - JD.com logistics ensures a good delivery experience, with logistics costs covered by JD.com, facilitating rapid growth in sales [3]. - The company aims to increase domestic sales orders to over 100 million yuan by 2025, with e-commerce channels as a primary focus [3]. Group 4: Broader Impact on Employment and Industry - JD.com’s initiatives are not limited to Shuguang Toothbrush but extend to various industrial belts facing reduced foreign trade orders, helping stabilize production and employment [4]. - JD.com continues to provide subsidies to industrial belt merchants, enabling them to maintain profitability and support their employees' livelihoods [4].