我国微短剧用户规模达6.62亿 “谷子经济”掀起二次元热潮

Core Insights - In 2024, the total number of newly authorized adaptations in online literature is approximately 30,000 [1] - A surge of high-quality realistic-themed adaptations in film and television has emerged [1] - The quantity and quality of adapted micro-short dramas have both exploded, with a user base reaching 662 million, accounting for 59.7% of internet users, and a market size of 50.4 billion yuan, surpassing the total box office revenue for films in the same year [1] - Adapted anime continues to maintain high-quality production and strong momentum, while the prospects for adapted games are promising, driven by the "Guzi Economy" which has sparked a second wave of enthusiasm for the ACG (Anime, Comic, Game) culture [1]