Workflow
引爆夏日味蕾!田头溯源直发湾区,疆品南下“杏”福启程
Nan Fang Nong Cun Bao·2025-06-17 03:31

Core Viewpoint - The event "Jiangpin Southbound, Yuepin Northbound" aims to promote the marketing of the unique wood Yage apricot from Shufu County, Xinjiang, to the Guangdong-Hong Kong-Macao Greater Bay Area, enhancing economic cooperation between the two regions [4][5][40]. Group 1: Event Overview - The promotional event for wood Yage apricot was launched on June 16 at the China National Musical Instrument Village in Shufu County, Xinjiang [3][4]. - The event is organized by the Shufu County People's Government and the Guangdong Aid Xinjiang Work Team, marking a significant collaboration between Guangdong and Xinjiang [7][8]. Group 2: Economic Impact - The event aims to boost the local economy by increasing the income of local farmers, with the marketing initiative expected to fill the "money bags" of various ethnic communities in Shufu [10][9]. - A procurement agreement was signed between the Far Goods Platform and Dajiang Youli Agricultural Technology Co., with orders reaching 50,000 pieces, indicating strong market demand [13][14]. Group 3: Agricultural Development - Shufu County has 60,000 acres of wood Yage apricot orchards, benefiting from unique alkaline soil and excellent climatic conditions, leading to high-quality fruit production [17][18]. - The introduction of agricultural technology, such as artificial pollination, has significantly improved the fruit set rate of wood Yage apricots, addressing previous challenges in orchard management [22][24]. Group 4: Marketing Strategy - The marketing campaign includes over 20 live streaming events to promote wood Yage apricots and other local products, enhancing consumer engagement and product visibility [35][39]. - The "Jiangpin Southbound, Yuepin Northbound" initiative is designed to facilitate trade and economic exchanges between Guangdong and Xinjiang, leveraging both online and offline channels for product promotion [41][42]. Group 5: Sales Performance - In 2024, e-commerce sales of wood Yage apricots saw a 672% increase in volume and a 357% increase in sales revenue, significantly boosting the income of 1,800 farmers by 2.163 million yuan [43][44]. - The wood Yage apricot is becoming a symbol of prosperity for local farmers, referred to as the "fruit of wealth" [45].