推动文旅融合惊艳“出圈” 自贡加快打造独具特色的世界文旅名城

Core Insights - The article highlights the cultural and tourism development of Zigong, showcasing its achievements in cultural exports and tourism growth, particularly through the promotion of its unique cultural assets like the Dinosaur Museum and the Lantern Festival [10][12][19]. Cultural and Tourism Development - Zigong has successfully hosted 42 overseas lantern projects in 13 countries, generating cultural exports worth approximately $15.7 million from January to April this year [12] - The city has been recognized as a national cultural export base and has developed a cultural export industry cluster that serves the Sichuan-Chongqing region [12] - The 31st Zigong International Dinosaur Lantern Festival attracted 2.0873 million visitors, marking a 61.43% increase year-on-year, and generated a revenue of 236 million yuan, a 43.9% increase [17] Cultural Heritage and Preservation - The restoration of the Huanhou Palace, a key cultural heritage site, is set to be completed by the end of 2023, aiming to create a museum focused on the history of Zigong's salt industry [15] - Zigong is implementing a three-year action plan for the restoration and protection of cultural heritage buildings, including 12 sites [15] Integration of Culture and Technology - The city is exploring the integration of drone technology and low-altitude tourism to enhance cultural experiences, with successful routes already established [16] - Digital projects are being developed to enhance visitor engagement at cultural sites, including the Dinosaur Museum and the Salt History Museum [16] Future Goals and Strategies - Zigong aims to become a world-renowned cultural tourism city by 2030, targeting a cultural industry value exceeding 10 billion yuan and tourism visits surpassing 83 million [19] - The city is focusing on enhancing service quality in tourism and developing new tourism formats, including rural tourism and event tourism [18]