“康养”理念首倡地攀枝花：奋力推动文旅融合高质量发展

Core Viewpoint - Panzhihua is transforming from an industrial city to a vibrant cultural and tourism destination, focusing on high-quality development through the integration of culture and tourism, aiming to become an "international sunshine health tourism destination" [5][7][13]. Group 1: Cultural and Tourism Integration - Panzhihua is actively promoting the integration of culture and tourism, showcasing its unique cultural heritage and natural beauty through various events and activities [5][6]. - The city has successfully attracted 500,000 health tourism visitors annually, highlighting its appeal as a winter retreat and a hub for professional sports training [8][9]. - The introduction of innovative tourism concepts, such as the "six degrees of endowment," has facilitated the transformation of local resources into tourism products, enhancing the overall visitor experience [7][9]. Group 2: Long-term Development Strategy - Panzhihua has established a long-term commitment to developing its health tourism sector, initiating the "South-North Dialogue" model to foster collaboration and knowledge sharing within the industry [8][9]. - The city aims to enhance its health tourism industry through a comprehensive approach that includes full-scale layout, seasonal development, and all-age services, targeting a significant upgrade by 2027 [9][10]. - The focus on project-driven development will see the construction of key tourism and wellness facilities, including hot spring resorts and cultural heritage sites [9][10]. Group 3: Diverse Tourism Offerings - Panzhihua is diversifying its tourism offerings by integrating sports, agriculture, industry, and traditional medicine into its tourism strategy, creating a multifaceted experience for visitors [10][11]. - The city has developed various tourism routes that highlight its industrial history, agricultural practices, and cultural heritage, attracting a wide range of tourists [11][12]. - The rise of social media has significantly boosted Panzhihua's visibility as a travel destination, with discussions around its unique attractions reaching millions [10]. Group 4: Economic Impact and Community Engagement - The transformation of Panzhihua has led to increased economic activity, with local markets and businesses thriving due to the influx of tourists [13][14]. - Community involvement in tourism development has been emphasized, with local residents actively participating in the creation of tourism experiences and offerings [9][16]. - The city has successfully hosted large-scale events and festivals, further enhancing its reputation as a vibrant tourist destination and contributing to local economic growth [14][15].