DSL(SH:603233) Xin Lang Cai Jing·2025-06-17 03:40Core Viewpoint - Multiple securities firms, including Dongfang Securities, Zheshang Securities, and CITIC Securities, have issued positive ratings for Dazhenglin (603233.SH), highlighting its performance in 2024 and Q1 2025, business layout, and future prospects [1][2]. Group 1: Financial Performance - In 2024, Dazhenglin achieved a revenue of 26.497 billion yuan, representing a year-on-year growth of 8.01%, with a net profit attributable to shareholders of 915 million yuan [1]. - For Q1 2025, the company reported a revenue of 6.956 billion yuan, a year-on-year increase of 3.02%, and a net profit of 460 million yuan, reflecting a significant year-on-year growth of 15.45% and a remarkable quarter-on-quarter surge of 712.26% [1]. Group 2: Business Expansion and Network - As of March 2025, Dazhenglin operates a total of 16,622 stores, including 6,239 franchise stores and 10,383 direct-operated stores, covering 21 provinces across the country [2]. - The company plans to focus on optimizing its store network and accelerating franchise development in 2025, aiming to enhance market share and brand influence in underrepresented areas [2]. Group 3: Digital Transformation and New Retail - Dazhenglin is advancing its new retail channels and digital initiatives, with over 110 million private domain members and nearly 60 million active members as of the end of 2024 [3]. - The company has implemented an O2O delivery service with an 80.38% store coverage rate and is enhancing its online and offline integration through a "central warehouse + provincial warehouse + regional warehouse + store" model [3]. - The introduction of AI technology, such as "AI Xiaosan," aims to improve operational efficiency by providing accurate instant responses and intelligent analysis [3].