广元市：执文化之笔 融康旅之势 绘就高质量发展新画卷

Core Viewpoint - Guangyuan City is positioning itself as a cultural tourism hub by leveraging its rich historical and natural resources, aiming to transform cultural tourism into a pillar industry and enhance its overall economic development [5][10][17]. Group 1: Tourism Growth and Economic Impact - During the recent "May Day" holiday, Guangyuan received over 4.76 million visitors, generating more than 2.3 billion yuan in tourism revenue, marking a year-on-year growth of 19% and 22% respectively [6]. - The city has invested 7 billion yuan in the past two years to enhance key tourism projects, including the expansion of scenic areas and the development of red tourism sites [13]. Group 2: Cultural Heritage and Preservation - Guangyuan has implemented a comprehensive protection system for the ancient Shu Road, integrating ecological protection and cultural heritage into its urban planning [7][8]. - The "Shu Road Golden Bull" cultural tourism route has been recognized as one of the top ten national cultural tourism routes, showcasing the integration of historical and natural resources [8]. Group 3: Innovative Tourism Experiences - The city is enhancing visitor experiences through immersive activities, such as AR/VR technology in scenic areas and themed cultural routes that connect various historical sites [12]. - Guangyuan is promoting local intangible cultural heritage, such as embroidery and stone carving, by integrating these elements into tourism offerings [12]. Group 4: Health and Wellness Tourism - The city has developed over 110 unique tourism homestays, contributing significantly to its health and wellness tourism sector, with one homestay recognized as a "Tianfu Tourism Homestay" [15]. - Guangyuan's health service industry has been structured around a comprehensive model that includes various wellness practices, achieving recognition as one of the top 20 cities for sustainable development in health tourism [16]. Group 5: Future Development and Strategic Goals - Guangyuan aims to continue enhancing its cultural and ecological tourism offerings, thereby improving its competitiveness and reputation as a tourist destination [17]. - The city is committed to fostering a deep integration of cultural heritage and tourism, contributing to the broader goal of building a culturally strong and tourism-rich province [17].