南充：文旅项目启新章 幸福产业入画来

Core Viewpoint - Nanchong is implementing a "Cultural Tourism Prosperity" strategy to leverage its rich cultural resources and enhance economic development through tourism integration [5][6][7]. Group 1: Cultural and Tourism Resources - Nanchong boasts 224,900 cultural tourism resources, including 49 national and provincial intangible cultural heritage projects, 2 national 5A scenic spots, and 10 national 4A scenic spots, positioning it among the top in the province for tourism revenue and visitor numbers [6]. - The city aims to transform from a cultural tourism resource hub to a strong cultural tourism industry by accelerating the construction of a demonstration area for Sichuan's unique cultural tourism [6][7]. Group 2: Strategic Initiatives - The city is focusing on three main strategies: revitalizing traditional culture, integrating cultural and tourism sectors, and enhancing the overall vibrancy of Nanchong's cultural tourism [6][7]. - A comprehensive action plan for upgrading the cultural tourism industry has been initiated, targeting the six elements of tourism: dining, accommodation, transportation, sightseeing, shopping, and entertainment [7][9]. Group 3: Project Development - Nanchong has implemented 83 key cultural tourism projects since 2023, with an annual investment exceeding 10 billion yuan, ranking second in the province for three consecutive years [9][10]. - Upcoming major projects include the Liuhe Silk Culture Industrial Park and the Three Kingdoms Cultural Tourism City, which are expected to further stimulate the cultural tourism sector [10]. Group 4: Innovative Integration - The integration of cultural tourism with technology, agriculture, and industry is being explored to create diverse experiences and enhance rural consumption [11][12]. - Seasonal performances and cultural events are being developed to attract visitors and promote local heritage, such as the "Four Seasons Qinghui" performance that showcases local history and culture [12][13]. Group 5: Branding and IP Development - The successful application for UNESCO heritage status for the Spring Festival is anticipated to enhance cultural recognition and attract global tourists to Nanchong [14]. - Nanchong is revitalizing its silk culture and red tourism, creating a distinctive brand identity that highlights its historical significance and cultural richness [15][16].