浙江：打击网络市场中流量造假、低俗带货等违法行为

Core Viewpoint - The Zhejiang Provincial Market Supervision Administration and four other departments have issued the "Zhejiang Province Three-Year Action Plan for Optimizing the Consumption Environment," which will take effect on July 6, 2025, focusing on enhancing consumer protection and regulating various industries [1] Group 1: Consumer Protection Initiatives - The plan includes the "Guarding Consumption" campaign aimed at strengthening regulation in the food sector, particularly targeting illegal additives [1] - It emphasizes the governance of "unfair clauses" in industries such as telecommunications, decoration, maintenance, and tourism [1] - A special rectification of the tourism market will be conducted to address unreasonable low pricing, forced consumption, and refusal to fulfill contracts [1] Group 2: Online Market Regulation - A 2025 online market supervision initiative will be launched to combat issues such as traffic fraud, fake reviews, vulgar marketing, and illegal advertising [1] - The organization of actions like "Safeguarding 2025," "Deep Blue," and "Sword Edge" will focus on fighting intellectual property infringement and the production and sale of counterfeit goods [1]