股掌柜因直播不规范被罚！曾强调要合规开展直播投顾业务

Core Viewpoint - The Hunan Securities Regulatory Bureau has mandated corrections for Gu Zhanggui Securities Investment Consulting Co., Ltd. due to false advertising and non-compliance in its live broadcast operations [2][3] Group 1: Regulatory Actions - Gu Zhanggui has been found to have multiple violations, including inadequate internal controls and compliance management, misleading marketing, and unregistered personnel providing investment advice [3][6] - The regulatory authority has ordered Gu Zhanggui to rectify these issues and enhance its compliance operations [3][10] Group 2: Previous Violations - This is not the first penalty for Gu Zhanggui; it has faced scrutiny in the past for similar issues, including misleading marketing and inadequate risk disclosures [6][10] - The company’s management, including its head Huang Lei, has been summoned for regulatory discussions due to these ongoing compliance issues [6] Group 3: Live Broadcast Operations - The live broadcast operations of Gu Zhanggui have drawn significant attention, especially following the surge in stock recommendation activities on social media platforms [7][10] - Despite recent efforts to promote compliance in live investment advisory services, Gu Zhanggui has failed to adhere to its own guidelines, such as ensuring licensed personnel and providing adequate risk warnings [10] Group 4: Compliance Initiatives - Gu Zhanggui has initiated a compliance awareness campaign titled "Compliance Safeguards, Steady Progress" aimed at enhancing the overall compliance management level within the company [10] - The company emphasizes the need for a robust internal control system to eliminate false advertising and ensure that all marketing practices align with regulatory requirements [10]