“湘”遇非洲｜记者探馆第四届非洲经贸博览会

Group 1 - The fourth China-Africa Economic and Trade Expo is taking place with a theme of "China-Africa Common Action, Dreaming of Modernization," covering an exhibition area of 100,000 square meters, featuring 26 African countries and 23 domestic provinces and cities [1] - Kilimall, a leading e-commerce platform in East Africa, has successfully addressed challenges such as slow logistics, difficult payments, and low trust in cross-border trade, establishing a mature ecosystem that includes electronic transactions, mobile payments, and cross-border logistics [4][5] - The platform has over 10 million registered users in Kenya, with a penetration rate exceeding 30% among the adult population and a repurchase rate close to 70%, showcasing its strong market presence [5] Group 2 - The event features various exhibitors, including local artisans showcasing handmade crafts and products, which attract significant interest from attendees [6][7] - The atmosphere is vibrant, with diverse interactions such as the demonstration of smart equipment and the display of unique African jewelry, indicating a strong cultural exchange and business opportunities [7] - The collaboration between Chinese companies and African markets is exemplified by partnerships in sports, such as the sponsorship of youth football events, which fosters deeper connections and mutual growth [5][7]