Core Viewpoint - ECM (Extra Cellular Matrix) has been identified as a significant marker of aging, leading to increased focus and competition among beauty brands in anti-aging research and product development [1][3][10]. Group 1: Industry Trends - The recognition of ECM as an aging marker has prompted major beauty companies to rapidly advance their research and product offerings related to ECM [6][9]. - Companies like Huaxi and Marubi are expanding their research to include all major ECM proteins, indicating a shift towards a more comprehensive understanding of skin aging [6][9]. - The launch of innovative products, such as Huaxi's "润百颜·玻玻" and Shiseido's MicroClick Concentrate, highlights the industry's commitment to integrating ECM research into practical applications [6][9][10]. Group 2: Key Research Findings - ECM plays a crucial role in maintaining mitochondrial homeostasis, cellular aging, and stem cell depletion, making it a pivotal focus in anti-aging research [3][10]. - The dynamic network of ECM, composed of hyaluronic acid, collagen, and elastin, is essential for skin elasticity and vitality, with its degradation being a primary mechanism of skin aging [10][14][19]. - Research indicates that a healthy ECM can rejuvenate aging skin, restoring its appearance and function [17][19]. Group 3: Competitive Landscape - Major beauty brands are leveraging their existing research on key ingredients like hyaluronic acid and collagen to enhance their ECM-focused anti-aging strategies [24][26]. - The integration of ECM research is seen as a way to unify various scientific advancements within the beauty industry, creating a more holistic approach to skin aging [24][25]. - The collaboration between medical aesthetics and beauty sectors is expected to accelerate the development of innovative anti-aging solutions based on ECM [26][27]. Group 4: Future Opportunities - The potential applications of ECM research extend beyond facial care, with implications for hair follicle regeneration and other areas of dermatology [22][27]. - The beauty industry is positioned to explore new avenues in regenerative medicine and tissue engineering, utilizing ECM's properties to enhance skincare products [27][28]. - ECM is viewed as a "new gold mine" for the beauty industry, offering significant opportunities for innovation and market growth [27][28].
ECM火遍全球,给美妆“抗老”带来什么?