HighCo: EXCLUSIVE NEGOTIATIONS WITH SMP TO ACQUIRE ITS PROMOTION (SOGEC) AND MARKETING (BUDGETBOX) ACTIVITIES

Core Viewpoint - HighCo has entered exclusive negotiations to acquire the promotional marketing activities of SMP SAS, including the Sogec brand and BudgetBox, which will enhance its position in the promotional activation sector in Europe [1][4][5]. Group 1: Acquisition Details - The acquisition involves the promotion execution and management businesses under the Sogec brand and the retail media subsidiary BudgetBox [1][2]. - The businesses involved in the acquisition currently employ over 150 people and generated approximately €27 million in revenue for 2024, with an estimated gross profit of about €17 million [3]. - An exclusive option for the acquisition has been established until September 30, 2025 [3]. Group 2: Strategic Implications - This acquisition is expected to strengthen HighCo's Activation division and support its strategy to refocus on core promotional marketing businesses [4][5]. - The consolidation of Sogec Promo and BudgetBox into HighCo's financial statements is anticipated in the second half of 2025 [4]. - The deal aligns with HighCo's strategy to accelerate development and concentrate investments in its key business divisions: Activation and Consulting & In-store media selling [5][6]. Group 3: Company Background - HighCo is a marketing and communication expert that supports brands and retailers in retail transformation, employing nearly 450 people [6]. - The company is listed on Euronext Paris and has achieved a Gold rating from EcoVadis, ranking in the top 5% of companies for CSR performance [6].