“有天有地”的别墅走俏，谁在撑起这个小众高奢市场？

Core Insights - The high-net-worth population is increasingly confident in upgrading their housing consumption, particularly in the villa market, which has seen a resurgence in transactions since March 2024 [1][2] - The demand for low-density residential products is rising, with a notable increase in the supply of villa-type properties across major cities [5][7] Market Trends - Guangzhou has experienced a significant increase in second-hand villa transactions, with properties selling for over 20 million yuan, indicating a strong market recovery [2][3] - In Hangzhou, the villa market is thriving, with sales in the first five months of 2024 reaching 67% of the total sales for the previous year, driven by high demand from local entrepreneurs and external wealthy buyers [3][4] - Shanghai's unique villa products are gaining traction, with new launches achieving high sales rates, reflecting strong interest from high-net-worth individuals [5] Supply Dynamics - The supply of low-density land is increasing, with 18% of residential land in 22 key cities having a plot ratio below 1.5 in 2024, up 6.3 percentage points from 2023 [1][8] - The easing of restrictions on villa land supply is expected to stabilize and enhance overall market confidence, catering to the growing demand for low-density residential options [7][9] - Suzhou is particularly notable, with a significant increase in the supply of villa-type properties, including a threefold increase in the supply of linked villas in 2024 [9]