Kalmar introduces Automation as a Service – a model focused on adding long-term value for customers

Core Viewpoint - Kalmar has launched "Automation as a Service," a subscription-based model aimed at enhancing long-term value for customers in the automation of marine container terminals and intermodal sites [1]. Group 1: Automation as a Service Model - The model addresses challenges in transitioning to automation by separating equipment delivery from software deployment and optimization services, allowing for immediate terminal design through a digital twin [2]. - This approach facilitates collaborative design and integration testing before the go-live date, helping to identify potential functionality gaps early [2]. - The service model promotes continuous optimization and improvement of automation solutions, ensuring alignment of goals between Kalmar and terminal operators through jointly defined KPIs [3]. Group 2: Financial Implications - Automation as a Service reduces high upfront costs associated with automation investments by incorporating delivery and licenses into the subscription agreement, effectively shifting part of capital expenditures (capex) to operational expenditures (opex) [4]. Group 3: Company Vision and Operations - Kalmar aims to deliver long-term customer value throughout the automation journey, focusing on accelerated time-to-value and continuous improvement [5]. - The company operates globally in over 120 countries, with sales totaling approximately EUR 1.7 billion in 2024, and employs around 5,200 people [5].