山西省省级以上老字号品牌达119家

Core Points - Shanxi Province has announced the fourth batch of "Sanjin Time-honored Brands," with 31 brands including "Junyan Pharmaceutical" recognized, bringing the total number of provincial-level time-honored brands to 119, with 37 recognized as "Chinese Time-honored Brands," ranking 2nd in Central China and 11th nationwide [1][2] - The province emphasizes the importance of time-honored brands as a valuable cultural heritage and is committed to enhancing cultural confidence and exploring cultural connotations [1] - Initiatives include establishing a protection system for time-honored brands, fostering innovation, and creating development momentum, which are aimed at maximizing the potential of Shanxi's time-honored brands [1][2] Industry Development - The Shanxi Provincial Department of Commerce has outlined procedures for the recognition of "SanJin Time-honored Brands," with 82 brands identified through a rigorous selection process over four batches since 2019 [2] - Future plans include innovative measures to enhance the cultural connotation and supply quality of time-honored brands, aiming to establish them as competitive trademarks and support high-quality development in Shanxi [2]