CMBC(SH:600016) Zhong Guo Jin Rong Xin Xi Wang·2025-06-17 07:19Core Viewpoint - Strengthening financial consumer rights protection is essential for promoting the people-oriented nature of financial work, with Minsheng Bank Nanjing Branch focusing on innovative practices and warm services to meet diverse consumer needs since 2025 [1][6]. Group 1: Fraud Prevention and Consumer Protection - Minsheng Bank Nanjing Branch has effectively utilized a big data risk control system and frontline employee insights to mitigate new types of fraud risks, successfully preventing a customer from losing 50,000 yuan due to telecom fraud [1][2]. - The bank has implemented a dual protection system combining technology and human intervention to enhance customer asset security, alongside proactive financial knowledge education focusing on account safety and fraud prevention [2]. Group 2: Services for the Elderly - The bank has established a "green channel" for elderly customers and provided various services such as home visits for those unable to visit branches, ensuring personalized and humane service [3][4]. - Initiatives include setting up "respect for the elderly" areas in all standard branches, equipping them with reading materials and tools for elderly customers, and launching a "senior version" mobile banking app with larger fonts and simplified menus [4]. Group 3: Services for the Disabled - Minsheng Bank Nanjing Branch has developed a "barrier-free financial service circle" to cater to the needs of disabled individuals, providing specialized services for visually impaired customers [5]. - The bank has created a unique brand focused on delivering warm, accessible financial services to special groups, including the construction of barrier-free pathways and the provision of customized financial education through various formats [5]. Group 4: Future Directions - The bank aims to continue enhancing its consumer protection efforts, focusing on consumer needs and deepening innovative practices to create a healthier and more sustainable financial consumption environment [6][7].