从引领到生态：艾暖昕集团战略升级开启国民养生“昕时代”

Core Insights - The article discusses the unprecedented challenges and opportunities faced by all industries due to policy adjustments and consumer downgrading, emphasizing the need for brand strategy upgrades in a rapidly changing market environment [1] Group 1: Strategic Positioning - The event highlighted the importance of strategic positioning, with 成美咨询 providing insights into industry trends and strategic positioning principles, enhancing understanding of the underlying theories [2] -艾暖昕 was awarded the title of "First Brand in Meridian Health Conditioning" by 尚普, which serves as a significant endorsement of its past achievements and positions the company as a leader in setting industry standards [2] Group 2: Strategic Blueprint and Empowerment - The founder proposed a dual-driven strategy focusing on "B-end store profitability" and "C-end consumer designated purchases," aiming to build standardized community stores and enhance market recruitment systems [3] - The strategic blueprint for 2025 includes brand upgrading, channel integration, and the creation of a star product matrix, leveraging intelligent tools and resources to significantly boost store performance and brand influence [3] Group 3: Team Development and Execution - The conference featured insights from 李凯城, emphasizing a "mission accomplished" spirit, while business school instructors provided actionable goal management strategies tailored to real-world scenarios [4] - The strategic upgrade marks a critical transition for the company from being an "industry leader" to an "ecosystem builder," aiming for a transformation from product-centric to ecosystem-centric operations [4]