活动串珠 流量聚光 服务添暖 宜宾探索“文旅＋”绘就文旅融合新篇章

Core Insights - In 2024, Yibin achieved a remarkable 97.38 million tourist visits and 89.8 billion yuan in tourism revenue, showcasing the vibrant integration of culture and tourism through the "Cultural Tourism +" strategy [6] - Yibin is actively promoting cultural tourism by leveraging various activities, social media engagement, and enhanced visitor experiences, aiming to embody the motto "Everything is suitable, and everyone is a guest" [6] Group 1: Cultural Tourism + Activities - Yibin's cultural tourism strategy has evolved from leveraging holiday periods to actively planning key events, resulting in a significant increase in visitor numbers and ticket revenue during holidays [7] - During the 2025 May Day holiday, Yibin's A-level scenic spots received 1.5036 million visitors, a year-on-year increase of 10.81%, with ticket revenue reaching 15.091 million yuan, up 4.68% [7] - The city hosted 1,609 intangible cultural heritage events during the Spring Festival, attracting 3.277 million visitors, indicating a strong "festival effect" driven by key activities [8] Group 2: Cultural Tourism + Flow - Yibin is utilizing a combination of new media, mainstream media, and regional collaboration to enhance its visibility and attract a broader audience [11] - The city has generated over 1.5 billion online exposures for its cultural tourism initiatives, with significant engagement on platforms like Douyin and Xiaohongshu [12] - Yibin's collaboration with Chongqing for a culinary live-streaming event attracted over 2 million viewers, showcasing the effectiveness of cross-regional marketing [14] Group 3: Cultural Tourism + Services - Yibin has implemented a "three-free" policy, offering free local delicacies, wine tastings, and electric vehicle charging to enhance visitor experiences during holidays [15] - The city has distributed 600,000 free noodle vouchers and welcomed 880,000 visitors for free wine tastings, demonstrating the success of its service-oriented initiatives [17] - Yibin plans to invest 50 million yuan annually over the next three years to promote cultural tourism consumption, aiming to provide richer and more affordable tourism products and services [17]