万达电影董事长兼总裁陈祉希：我们的重中之重，是不依赖单一票房产出，不断拉动非票收入增长

Group 1 - The core viewpoint of the articles emphasizes the need for the Chinese film industry to reduce its reliance on box office revenue, which currently accounts for over 90% of income for many companies, and to diversify into non-box office revenue streams [1][3][10] - Wang Changtian, Chairman of Light Media, highlighted that the GDP increment from the film "Ne Zha" is estimated to exceed 200 billion yuan, with derivative sales expected to reach over 100 billion yuan [1] - Wanda Film's Chairman Chen Zhixi discussed the concept of "Super Entertainment Space," aiming to create a multi-functional cinema experience that includes not only film screenings but also social gatherings, exhibitions, and immersive experiences [2][4] Group 2 - Wanda Film's new "1+2+5" strategy includes the development of the Super Entertainment Space, targeting both domestic and international markets, and focusing on five business segments: cinema, film and television series, strategic investments, trendy toys, and gaming [4][6] - The company plans to enhance its cinema offerings by upgrading projection equipment and expanding its IMAX partnership, with a goal to deploy all-laser screening rooms by the end of 2026 [9] - To attract younger audiences, Wanda Film is investing in trendy toys through a partnership with 52TOYS, with a total investment of 144 million yuan, aiming to develop and market IP toy products [10][13] Group 3 - The trend of the Chinese toy market is growing, with companies like Pop Mart reporting significant revenue increases, indicating a potential for Wanda Film to leverage its cinema resources to expand in this sector [11] - Wanda Film's collaboration with 52TOYS aims to create a strong narrative and emotional connection between films and tangible toys, enhancing the overall consumer experience [14][15] - The company is also exploring international partnerships to enhance its offerings, including collaborations with Japanese firms to create immersive experiences in cinemas [14]