YLYT(SZ:002878) Chang Jiang Shang Bao·2025-06-17 08:50Core Viewpoint - The surge in stock price of Yuanlong Yatu is attributed to the popularity of the IP economy, particularly influenced by the success of Pop Mart in the Hong Kong market [1][2]. Group 1: Stock Performance - Yuanlong Yatu's stock price experienced significant volatility, with a cumulative increase of 20% over two trading days on June 13 and 16, 2023 [1]. - Since May 29, 2023, the company has recorded 8 trading days of price increases, with the stock rising from 15.83 CNY to 27.42 CNY, representing a total increase of 73.22% [1]. Group 2: Company Background - Established in 1998, Yuanlong Yatu is a leading integrated marketing service provider and the first A-share listed company in China's gift industry [2]. - The company became the only integrated marketing firm in its niche with both online and offline new media marketing capabilities after acquiring Shanghai Qianma Network in 2018 [2]. Group 3: Financial Performance - In 2022, the company achieved a record high revenue of 3.29 billion CNY, with a net profit attributable to shareholders of 166.7 million CNY, marking a year-on-year increase of 44.75% [2]. - However, in 2023, revenue declined to 2.692 billion CNY, a decrease of 18.19%, and the net profit dropped significantly to 23.66 million CNY, down 85.86% [2]. - The company is projected to incur a net loss of 184 million CNY in 2024, marking its first annual loss since 2012 [2]. Group 4: Recent Developments - In the first quarter of 2023, the company reported a revenue of 685 million CNY, reflecting a year-on-year growth of 15.40%, while the net profit was 24.77 million CNY, down 13.74% [3]. - The future performance of Yuanlong Yatu remains uncertain, with questions about whether it can achieve a significant turnaround in its annual operating results [4].