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闪电快讯|官宣罗永浩为首席体验官,百度电商官宣两大计划培育数字主播生态
Xin Lang Cai Jing·2025-06-17 09:46

Group 1 - The core event is the launch of "Digital Person Luo Yonghao" and "Digital Person Zhu Xiaomu" in a live streaming session, achieving a GMV of over 50 million yuan [1] - The live streaming session lasted approximately 7 hours, with over 1.3 million viewers, showcasing the effectiveness of digital humans in e-commerce [1] - The technology behind the digital humans is developed by Baidu, utilizing multi-modal collaborative digital human technology, which allows for real-time interaction and dynamic decision-making [1] Group 2 - Luo Yonghao has been appointed as the Chief Experience Officer of Baidu Huibo Star and will participate in live streaming sessions combining real and digital personas [2] - Baidu plans to implement two major initiatives: the Dream Butterfly plan to increase the number of top digital hosts and the Starry Sky plan to provide 100,000 free digital humans and 100 million yuan in subsidies to support ordinary individuals and small businesses [4]