福“荔”到！广东省总工会携全国工会邀你品尝广东荔枝

Core Viewpoint - The Guangdong Provincial Federation of Trade Unions is promoting the consumption of Guangdong lychee through a nationwide lottery event, encouraging people to taste and purchase this regional fruit, which has historical significance and popularity [21][22][40]. Group 1: Event Promotion - The event, titled "福'荔'", invites people across the country to participate in a lottery to win fresh Guangdong lychee starting from June 16 [21][22]. - A total of 500 prize packages are prepared, each containing a box of Guangdong lychee and a box of Yantang original flavored soy milk, which will be delivered via cold chain logistics [28][29]. - Participants can enter the lottery by sending the keyword "I want lychee" through their local trade union's official WeChat account, with the draw scheduled for June 20, 2025 [24][26]. Group 2: Historical and Cultural Significance - Guangdong lychee has a rich history, being favored by historical figures and celebrated in literature, such as in the novel "The Lychee of Chang'an" [5][7][11]. - The fruit is now widely available, having transitioned from a rare delicacy to a globally consumed product, showcasing its cultural importance [13][14][15]. Group 3: Economic and Social Impact - The initiative aims to support the local lychee industry, enhance brand recognition, and promote economic development in Guangdong, aligning with provincial policies on rural revitalization [51][56]. - Trade unions are encouraged to incorporate lychee purchases into their annual consumption assistance budgets, promoting local agricultural products and supporting farmers [58][60]. - Various local trade unions are also launching their own initiatives to promote lychee sales, such as offering consumption vouchers and organizing promotional events [65][69].