打印耗材“全球第一”背后的博弈

Core Insights - The article highlights that G&G has officially announced its position as the global leader in general printing consumables for 2024, marking a significant milestone for Chinese brands in the industry [1][5]. Industry Overview - General printing consumables, produced by third-party brands, are essential for various high-frequency printing environments such as hospitals, schools, and government offices, despite being low-profile products [2]. Historical Context - In the early 2000s, the Chinese general printing consumables industry faced significant challenges, including technological barriers imposed by Western companies and a weak industrial foundation [3]. - G&G emerged during this period with a commitment to innovation, successfully developing its own encryption chip within three months after the introduction of OEM chips [3][4]. - The company faced a major legal challenge in 2006 when the U.S. initiated a "337 investigation" against Chinese consumables companies, but G&G chose to respond actively, showcasing its commitment to self-research and development [3][4]. Company Achievements - G&G has achieved a remarkable milestone by becoming the first Chinese brand to reach the top position in global sales of general printing consumables, with a total sales volume of 168 million units and serving over 400 million end-users [5]. - The company holds over 6200 patents and has established a nationwide service network with more than 2000 service points, demonstrating its comprehensive capabilities in the industry [5][6]. Technological Innovations - G&G has pioneered several industry standards, including the first self-developed chip for ink cartridges and innovative technologies for ink supply and toner production [8]. - The company has introduced a new generation of products that enhance user experience, such as high-capacity refillable toner cartridges and advanced color laser printers that support domestic operating systems [9][20]. Strategic Direction - G&G plans to focus on "green intelligence" and "safety control" over the next five years, aiming to expand into high-end application scenarios and enhance China's global influence in the consumables market [26]. - The company emphasizes a shift from product output to standard output, aiming to build a comprehensive ecosystem that integrates products, services, and solutions [26][27].