中国人寿修订完成新版企业文化体系

Core Viewpoint - China Life Insurance has revised its corporate culture system, which includes principles, mission, vision, corporate values, business philosophy, and brand, aiming to align with the new era of financial development while promoting high-quality financial growth [1][2]. Group 1: Corporate Culture System - The corporate culture system consists of six parts: principles, mission, vision, corporate values, business philosophy, and brand, which collectively explain the company's beliefs, significance, development direction, and value orientation [1]. - The principle emphasizes "honesty and trustworthiness," focusing on consumer protection and enhancing claims services to maintain the company's integrity [1]. - The mission is to serve national development and protect people's well-being, positioning the company as a key player in social security and national governance [1]. Group 2: Strategic Initiatives - In early 2025, the "333 strategy" was implemented to enhance risk protection, asset allocation, value creation, and global operations, achieving the highest combined revenue in five years [2]. - The corporate values integrate traditional Chinese culture with modern financial practices, fostering strong relationships among various stakeholders [2]. - The business philosophy "One China Life, One Lifetime of Protection" was established, emphasizing a trustworthy and warm corporate image [2]. Group 3: Brand Development - China Life has evolved into a comprehensive financial brand encompassing insurance, investment, and banking, contributing to the goal of becoming a world-class financial insurance group [2].