Kirkland's, Inc. to Rebrand as The Brand House Collective, Inc. Accelerating Brand Conversions Utilizing Bed Bath & Beyond, Overstock, buybuy Baby

Core Viewpoint - Kirkland's, Inc. is rebranding to The Brand House Collective, Inc. to reflect its transformation into a multi-brand merchandising and retail operator, aligning with Beyond, Inc.'s portfolio of home and family brands [1][2] Corporate Name Change - The company plans to officially change its name to The Brand House Collective pending shareholder approval at the annual meeting on July 24, 2025, along with a ticker symbol change from "KIRK" to "TBHC" [10] Operational Strategy - The company is executing an operational reset to streamline its footprint, reduce excess inventory, and optimize real estate assets, aiming to operate approximately 290 store locations as the foundational footprint for its brands [3][4] Brand Conversion Strategy - The reintroduction of Bed Bath & Beyond Home will involve converting existing Kirkland's Home stores, with the first store opening in Brentwood, TN in August 2025, and plans to convert approximately 75 stores through 2026 [4][5] Corporate Reorganization - A comprehensive corporate reorganization has been implemented to enhance performance and accountability, with a streamlined structure where all brand leaders report directly to the CEO, Amy Sullivan [6][7] Board of Directors Changes - The Board appointed four new directors effective June 24, 2025, to support the company's new vision, while several existing directors have resigned [8][9] Leadership Team Enhancements - The leadership team has been bolstered with experienced professionals in retail and merchandising to align with the company's transformation goals [11][12]