Lifeist Wellness Inc. Launches Mikra's Mind-First Movement, Redefining High-Performance Excellence

Core Concept - Lifeist Wellness Inc. has launched the Mind-First Movement through its brand Mikra, emphasizing mental performance as the foundation for high performance in both sports and life [1][2]. Company Overview - Lifeist Wellness Inc. is a health-tech wellness company focused on advancing human performance through innovative consumer brands, including Mikra [7]. Mind-First Movement - The Mind-First Movement highlights the importance of mental aspects in training, performance, and recovery, proposing that the mind drives these processes [2]. - The movement is structured around a three-stage model: mental preparedness, peak output, and recovery [4]. Product Offerings - Mikra has launched three daily supplements aligned with the Prepare–Perform–Recover model: - Prepare: Supports clarity, memory, and mental sharpness [5]. - Perform: Aids focus and sustained cognitive function under pressure [5]. - Recover: Regulates stress and supports nervous system function for balanced recovery [5]. - Additional Mind-First products are set to launch, including a reformulation of Mikra's flagship CellF supplement [6]. Marketing and Community Engagement - Mikra is implementing a multi-channel strategy to promote the Mind-First Movement, including: - Real-life storytelling from athletes and high performers [5]. - Product trials in gyms and wellness spaces [5]. - Educational collaborations through podcasts and digital content [5]. - Community engagement through events and user-generated content campaigns [5].