Wyndham Opens 100th Days Inn Hotel in China

Core Insights - Wyndham's Days Inn brand in China has experienced double-digit net room growth over the last five years, contributing to a 14% increase in Wyndham's overall direct franchising business during the same period [1] - The brand's pipeline in China is expanding at a rate of 25% year-over-year through the end of the first quarter, indicating strong potential for sustained growth [1] - Wyndham's direct franchise business growth has resulted in a doubling of FeePAR since 2018, showcasing the brand's profitability [1] - China's tourism market is projected to become the largest in the world within the next decade, aligning with Wyndham's expansion strategy [1] Company Strategy and Market Position - Wyndham aims to build on its leading footprint in China, leveraging the Days Inn brand to meet the needs of owners and guests [2] - The company emphasizes the integration of local culture with modern hospitality, as seen in the Days Inn by Wyndham Shantou Jinping [2] - Wyndham's global network and loyalty program provide significant advantages to hotel owners, enhancing guest experiences and driving business [2] Hotel Developments - Days Inn has established a presence in approximately 60 major cities across China, including key locations like Beijing, Chengdu, and Harbin [3] - The opening of Days Inn by Wyndham Shantou Jinping marks the 100th Days Inn hotel in China, featuring 83 rooms and various amenities [3] - Days Inn by Wyndham Beijing Haidian is strategically located in a tech hub, offering 81 rooms and versatile event spaces [4] - Days Hotel by Wyndham Chengdu Wenjiang features 157 rooms and is designed for business travelers, located in a scenic area [5] - Days Hotel by Wyndham Harbin Songbei offers 90 uniquely designed rooms and leisure facilities, situated in a prime natural landscape [6] Technological and Marketing Support - Wyndham's growth in China is supported by the Wyndham Advantage, which includes nearly $350 million in technology investments over the past seven years [7] - Owners benefit from access to advanced property management systems and a growing member base of over 115 million enrolled Wyndham Rewards members globally [7] Company Overview - Wyndham Hotels & Resorts is the world's largest hotel franchising company, with approximately 9,300 hotels across over 95 countries [9] - The company operates a portfolio of 25 hotel brands, including Days Inn, and has a significant presence in the economy and midscale segments of the lodging industry [9]