前5个月境外人士在深非现金支付增长近四成，东南亚客群激增

Core Insights - The "holiday economy" effect in Shenzhen is showing significant growth, particularly in non-cash payment transactions by foreign individuals, which is driving the city's development as an international consumption center [2][5] Group 1: Growth in Inbound Consumption - As of May 19, 2025, inbound and outbound personnel in Shenzhen exceeded 100 million, with foreign visitors reaching 2.64 million, a year-on-year increase of 41% [2] - In the first five months of 2025, non-cash payment transactions by foreign individuals in Shenzhen totaled nearly 9.74 billion yuan, a year-on-year growth of 37%, with transaction volume reaching 71.1 million, up 31% [2] - During the "May Day" holiday, non-cash payment transactions by foreign individuals surged to 2.83 million transactions worth 28.3 million yuan, with year-on-year growth rates of 64% and 58% respectively [3] Group 2: Consumer Demographics - Hong Kong residents remain the primary consumers in Shenzhen, accounting for 68% of transaction volume and 60% of transaction value, with year-on-year increases of 25% and 27% respectively [3][4] - The attractiveness of Shenzhen to Southeast Asian markets is increasing, with South Korea, the United States, and Singapore being the top three source countries, contributing over 40% of the consumption value [3] - Notably, consumption from tourists from Laos and Thailand saw year-on-year increases of 125 times and 17 times respectively in the first five months of 2025 [4] Group 3: Consumption Trends - The primary areas of consumption for Hong Kong residents in Shenzhen are supermarkets and dining, which together account for over 70% of total consumption in the first five months of the year [4] - Transportation and travel-related spending have become significant growth points, with a year-on-year increase of 40% [4] - Foreigners are also keen on shopping, with related consumption growing by 28% year-on-year in the first five months of 2025 [4] Group 4: Policy Impact - Shenzhen is enhancing the cross-border consumption experience by implementing the "immediate refund" policy for departure tax, which has led to a more than 2.1 times increase in sales of tax-refunded goods in the first five months of 2025 [5] - The "immediate refund" sales have surged over 20 times, significantly supporting the local shopping districts and the development of Shenzhen as an international consumption center [5] - The ongoing growth of Shenzhen's "holiday economy" is providing foreign individuals with a more convenient and diverse shopping experience, contributing to the city's ambition to become a global consumption hub [5]