Wheels Up Announces Executive Leadership Changes to Align Go-To-Market Strategy and Accelerate Growth

Core Insights - Wheels Up Experience Inc. announced key executive leadership appointments to align with its go-to-market growth strategy and evolving customer needs [1][2] - The leadership changes are part of the company's transformation journey, focusing on a customer-centric strategy and enhancing global aviation solutions [2][7] Leadership Changes - Dave Harvey will transition to a senior advisor role until August 2025 to ensure a smooth transition [3] - Mark Briffa, currently CEO of Air Partner, will become Chief Sales Officer, unifying global sales across Membership and Charter offerings [7] - Meaghan Wells has been appointed Chief Growth Officer, overseeing a new commercial strategy group to enhance data-driven decisions [7] - Kristen Lauria will expand her role to include customer experience, integrating brand, communications, and customer engagement [7] Company Overview - Wheels Up is a leading provider of on-demand private aviation in the U.S., with a diverse fleet and a global network of safety-vetted charter operators [4] - The company offers charter and membership programs through a strategic partnership with Delta Air Lines, along with freight, safety, security, and managed services [4]