一财社论：进一步筑牢网络消费的保障基础

Core Viewpoint - The rapid growth of online consumption in China necessitates enhanced legal protections for consumers, as highlighted by recent cases and statistics indicating a significant rise in consumer complaints within the e-commerce sector [1][2][5] Group 1: Legal Developments - The Supreme People's Court has released five typical civil cases related to online consumption, focusing on issues such as false advertising, misleading consumers, and excessive data collection [1][2] - The ongoing development of the "Live E-commerce Supervision Management Measures" aims to address issues like false marketing and counterfeit products in the rapidly growing live e-commerce sector [3][4] Group 2: Consumer Rights and Complaints - In 2024, online retail sales in China reached 1552.25 billion RMB, marking a 7.2% increase from the previous year, with online shopping users totaling 974 million, representing 87.9% of internet users [1] - E-commerce complaints accounted for 45.50% of total complaints in 2024, with a total of 662,380 complaints, reflecting a 45.32% year-on-year increase [1][2] Group 3: Case Examples and Implications - One notable case involved a live-streaming seller who falsely claimed a product's authenticity and promised a "tenfold compensation" for any discrepancies, which the court upheld, emphasizing the importance of consumer trust and legal accountability [4][5] - The Supreme Court's rulings are seen as a means to bolster consumer confidence and ensure a safer online shopping environment, addressing the vulnerabilities faced by consumers in the digital marketplace [4][5]