Lovesac Expands PillowSac Chair Line with New Frame Finishes to Mark First Anniversary

Core Insights - The Lovesac Company celebrates the one-year anniversary of its PillowSac Chair by introducing two new wood frame finishes: Brown and Black, enhancing customization options for consumers [1][2] - The PillowSac Chair is designed to be adaptable, reflecting the diverse lifestyles of customers, and now offers three frame options along with over 150 machine-washable PillowSac Covers [2] - The new frame finishes are priced starting at $675, while the complete PillowSac Chair starts at $1,350, available online and in Lovesac showrooms [3] Company Overview - The Lovesac Company, based in Stamford, Connecticut, is a technology-driven furniture brand known for its innovative and sustainable designs, including modular couches, premium foam beanbag chairs, and the PillowSac Chair [4] - The company emphasizes responsible production and innovation, having received multiple awards for sustainability and product design [4] - Products are marketed primarily online, supported by a network of physical showrooms and retail partnerships [4]