（申城风景线）沪上老字号“汇丰纸行”焕新 数字时代坚守“纸有未来”

Core Viewpoint - The reopening of "Hui Feng Paper Shop" in Shanghai represents a commitment to the future of paper in a digital age, emphasizing the importance of physical paper products and experiences [1][5]. Group 1: Company Overview - "Hui Feng Paper Shop," a 91-year-old establishment, has been revitalized and now features over 480 types of paper from around the world, allowing customers to select paper like fabric [1][8]. - The shop is located on Fuzhou Road, a cultural street in Shanghai known for its bookstores and traditional businesses, and aims to attract both local and visiting paper enthusiasts [1][3]. Group 2: Business Strategy and Vision - The shop's manager, Sun Junliang, aims to redefine the perception of paper, encouraging people to appreciate and engage with it despite the prevalence of digital alternatives [1][5]. - The shop has integrated various business models, including a café and exhibition space, to create a new cultural hub [3][8]. - Sun Junliang expresses a desire to expand the brand internationally, promoting "Chinese paper" and fostering collaboration with local paper industries abroad [8]. Group 3: Cultural and Artistic Aspects - The inaugural exhibition, "Spending Time," showcases paper artworks created by Sun's mother, highlighting the emotional and communicative power of paper in personal relationships [4][6]. - The shop aims to evoke a deeper understanding of paper's significance beyond mere utility, encouraging visitors to explore its broader meanings [5][8].