Streaming surpasses combined broadcast and cable viewing for first time ever

The streaming services Netflix, Amazon Prime Video, Disney Plus, Paramount Plus, Max, and Discovery Plus app soon appear on the screen of a smartphone in Reno, United States, on November 25, 2024.Streaming has outpaced the combined share of broadcast and cable TV viewing for the first time ever, according to a new Nielsen report.Streaming represented 44.8% of total TV viewership in May, its largest share to date, while broadcast (20.1%) and cable (24.1%) combined represented 44.2% of TV viewing, according t ...