GlobeNewswire News Roomยท2025-06-17 16:00Core Insights - Kyler Ferris, founder of Ferris Realty, has rejoined eXp Realty with a 45-agent team and a sales volume of $164 million in 2024 [2][3] - The collaboration with Joe Rodriguez aims to create a significant YouTube presence in Houston, leveraging video content to drive real estate transactions [3][4] - The unified team is expected to generate over 5,000 organic inbound leads annually through innovative video marketing strategies [4][6] Company Overview - eXp Realty is described as the largest independent real estate brokerage globally, with over 81,000 agents across 27 international locations [7] - The company operates as a cloud-based, agent-centric brokerage, offering competitive commission splits, revenue sharing, and equity ownership opportunities [7] - eXp Realty's model allows agents to maintain their brand identity while benefiting from the company's infrastructure and support [5][6] Strategic Moves - The partnership between Ferris and Rodriguez is seen as a strategic innovation in the real estate market, focusing on content-driven lead generation [4][5] - The team is implementing a "YouTube-powered mega team model," shifting from traditional prospecting to converting leads from high-value video content [6] - Ferris Realty's return to eXp Realty is attributed to the operational challenges of running an independent brokerage and the advantages offered by eXp's platform [4][5]