Is Cost Optimization the Key to Under Armour's Gross Margin Strength?

Key Takeaways UAA's 4Q25 gross margin rose 170 bps y/y to 46.7%, led by lower product and freight costs. Reduced DTC discounting and better royalty terms added to the margin expansion in the quarter. A 90-bps drag from unfavorable regional and channel mix partially offset overall gains.Under Armour, Inc. (UAA) reported a gross margin of 46.7% for the fourth quarter of fiscal 2025, representing a year-over-year increase of 170 basis points. This improvement was primarily driven by lower product and freight ...