知名服装品牌创始人发声

Core Viewpoint - The chairman of the company, Xia Guoxin, stated that the inventory impairment will be fully accounted for within two years, alleviating concerns about potential risks [2][4]. Group 1: Financial Performance - The company has experienced a consistent increase in revenue over the past decade, but its market value has not kept pace, leading to questions from shareholders [4]. - The company faced a significant decline in profitability due to the underperformance of the acquired French brand IRO, resulting in substantial asset impairment [5]. - As of the end of the 2024 fiscal year, the company's inventory impairment provision stood at 440 million yuan, with finished goods accounting for 351 million yuan [5][6]. Group 2: Strategic Direction - The company aims to become a globally competitive high-end fashion brand group, a goal established in 2015 that remains unchanged [7]. - The company focuses on high-end fashion rather than luxury brands, believing that the overall development of Chinese fashion is progressing positively [7]. - The company is committed to balancing online and offline sales, with offline sales currently accounting for 80% of total revenue, while online sales are growing at a faster rate [8]. Group 3: Brand Portfolio - The company has expanded its brand portfolio to include six brands, with some already in the harvest phase while others are still being nurtured [5][8]. - The brands under the company include ELLASSAY, Laurèl, Ed Hardy, IRO, self-portrait, and nobus, showcasing a diverse range of high-end fashion offerings [8]. Group 4: Market Trends - The company recognizes a K-shaped structure in consumer behavior, with both consumption upgrades and downgrades occurring simultaneously [7]. - The company believes that high-end consumption will continue to expand, driven by emotional value and brand premium [7].