Xin Lang Ke Ji·2025-06-17 16:36Core Insights - JD Group's international business strategy focuses on local e-commerce and building local teams, with over 2000 employees dedicated to local procurement and delivery, emphasizing the sale of branded goods [1] - The company does not pursue a cross-border e-commerce model, believing it to be unsustainable in the long term and detrimental to the country's image due to the focus on cheap goods [1] - JD has been developing its infrastructure in Europe for three years, acknowledging that its business model requires significant groundwork before profitability can be achieved [1] - The company's international strategy differs from Amazon's by initially signing agreements with 1000 Chinese brands, aiming for their success as a measure of JD's own success [1] - It may take an additional five years to fully bring these 1000 Chinese brands to international markets, requiring compliance and local certification efforts [1] Industry Insights - The quality of Chinese brands is reportedly surpassing that of Western brands, with significant innovation in small home appliances, where 98% of global innovation is claimed to originate from China [2]