Taboola Draws Analyst Praise For Meta-Like AI, Exclusive Ad Deals, Growing Role In CTV, Display Ads

Needham analyst Laura Martin maintained Taboola.com TBLA with a Buy and raised the price target from $3.34 to $4.50 on Tuesday.Martin backed the rerating, citing Taboola’s exclusive supply, unique data, self-service, CTV, generative AI-driven cost savings, double-sided platform, open internet focus, Realize Platform and Yahoo deal.Martin noted Taboola is a leading performance AdTech company that competes in the open internet.Also Read: Taboola Stock Gains After Apple Deal, What’s Going On?The analyst said t ...