FLUENT Corp Launches Wandr™ Brand and Live Rosin Edibles in New York via ENTOURAGE

Core Insights - FLUENT Corp. has launched its wellness-driven brand Wandr in the New York adult-use market, introducing Wandr Live Rosin Chews, a premium, solventless edible product [1][2][3] Group 1: Product Launch and Features - Wandr Live Rosin Chews are vegan, free of artificial dyes, and made using solventless live rosin to preserve the full spectrum of cannabinoids and terpenes [3] - The initial product offering includes 10mg of THC per chew, with plans for additional formulations aimed at enhancing effects in the future [3] Group 2: Market Strategy - The expansion of Wandr into New York aligns with FLUENT's strategy to scale high-volume, experience-driven brands through both owned and third-party retailers [2] - The primary go-to-market strategy focuses on third-party distribution via ENTOURAGE to maximize product reach and consumer trial [6] Group 3: Company Vision and Leadership - CEO Robert Beasley emphasized that the launch supports the growing retail market in New York and aims to strengthen FLUENT's brand portfolio while enhancing margin potential [4] - The company is committed to operational excellence across cultivation, production, distribution, and retail experience, operating in multiple states including Florida, New York, Pennsylvania, and Texas [7]