Rent the Runway Plans to Double Inventory to Retain Subscribers

Core Insights - Rent the Runway is experiencing growth in active subscribers, with a reported increase of 23% to over 147,000 as of April 30 [2] - The company is making its largest-ever investment in inventory, planning to double its inventory this year to enhance brand and style offerings [3] - To manage inventory costs, Rent the Runway is forming exclusive agreements with brands for apparel design or lower-cost apparel in exchange for rental revenue shares [4] Business Strategy - The company is focusing on its subscription model, having introduced a new $119/month subscription tier aimed at expanding its customer base and positioning for growth in 2025 [6] - Rent the Runway's CEO indicated that the company is back in "growth mode" after years of cost-cutting, with plans to accelerate subscriber acquisition in 2025 [5][7] - The company is also addressing potential consumer shifts towards renting apparel to avoid tariff-driven price increases, although it does not have significant direct exposure to tariffs [4][5]