OKE(SH:688308) Shang Hai Zheng Quan Bao·2025-06-17 19:54Core Viewpoint - The company, Zhuzhou Okoyi CNC Precision Tool Co., Ltd., has received an inquiry letter regarding its 2024 annual report, highlighting significant changes in revenue, gross margins, and operational strategies, particularly in domestic and overseas markets [1][2]. Group 1: Revenue and Gross Margin Analysis - In 2024, the company's domestic revenue was 904 million yuan, a decrease of 6.51% year-on-year, while overseas revenue reached 209 million yuan, an increase of 49.22% [2][3]. - The gross margin for domestic sales was 21.34%, down 6.51 percentage points year-on-year, while the overseas gross margin was 30.77%, down 7.88 percentage points [2][3]. - The company has seen a consistent increase in overseas business revenue over the past three years, with figures of 106.76 million yuan, 140.33 million yuan, and 209.40 million yuan, reflecting growth rates of 18.26%, 31.44%, and 49.23% respectively [3][4]. Group 2: Sales Model and Market Strategy - The company has accelerated its overseas sales channel development, establishing over 10 brand stores and an operational center in Asia from 2022 to 2024, leading to a compound annual growth rate of 65.97% in sales from these stores [4][5]. - The company has expanded its customer base, increasing the number of overseas clients from 130 to 212 over three years, indicating a robust customer acquisition strategy [4][5]. - The product matrix has been diversified to meet various customer needs, including high-end products for challenging materials, enhancing the company's competitive edge [5][6]. Group 3: Gross Margin Decline Factors - The decline in gross margins is attributed to a combination of factors, including a shift in product structure towards high-end CNC tools, which requires time for market adaptation, and a decrease in production volume leading to higher unit costs [7][8]. - The company has invested in new production lines for CNC tools, which initially have lower gross margins due to the ramp-up phase, contributing to the overall decline in gross margin [8][9]. - The gross margin for overseas sales remains higher than domestic sales due to differences in product structure, with CNC tools commanding higher margins compared to lower-margin hard alloy products sold domestically [10][11]. Group 4: Overall Solutions Business Model - The overall solutions business model focuses on providing customized cutting solutions, which includes a full range of products and technical services, aimed at improving customer satisfaction and operational efficiency [14][15]. - In 2024, the overall solutions business generated revenue of 49.59 million yuan with a gross margin of 20.75%, indicating a developing but strategically important segment for the company [16][17]. - The model supports the company's brand development and enhances market competitiveness, although it is still in the early stages of market penetration [19][21]. Group 5: Accounts Receivable and Inventory Management - The company's accounts receivable at the end of 2024 amounted to 416 million yuan, a year-on-year increase of 7.87%, with the ratio of accounts receivable to revenue rising to 57.88% [24][25]. - The inventory balance at the end of 2024 was 631 million yuan, a 27.70% increase year-on-year, with a declining inventory turnover rate indicating potential overstock issues [33][34]. - The increase in inventory is attributed to a combination of proactive stocking strategies and a slowdown in market demand, which has led to higher levels of finished goods and work-in-progress [35][36].