D-BOX and HOYTS Deepen Collaboration to Expand Premium Cinema Experiences Across Australia and New Zealand

Core Insights - D-BOX Technologies Inc. and HOYTS are expanding their collaboration to enhance the cinema experience by increasing the number of haptic seats by over 70% across Australia and New Zealand [1][2][4] Group 1: Expansion Details - Over the next 12 months, HOYTS will deploy 539 D-BOX haptic seats across 19 auditoriums, including eight new locations, bringing the total to 44 auditoriums featuring D-BOX technology [2] - This expansion marks a significant milestone in the six-year collaboration between D-BOX and HOYTS, further strengthening D-BOX's global presence with over 1,126 installed or committed auditoriums worldwide [2][4] Group 2: Market Demand and Experience - The demand for unique and immersive movie experiences is driving the expansion, as customers seek more than just a traditional movie [3] - D-BOX haptic seats provide a competitive edge for HOYTS, enhancing brand awareness, customer satisfaction, and ticket sales [4] Group 3: Company Backgrounds - D-BOX Technologies Inc. is a leader in haptic technology, providing immersive motion experiences for various platforms, including movie theaters and simulation training [5] - HOYTS has been a prominent entertainment company since 1909, operating over 500 screens and being the largest single-brand movie exhibitor in Australia and New Zealand [6]