Zhong Guo Zheng Quan Bao·2025-06-17 21:14Group 1 - The 27th Shanghai International Film Festival commenced on June 13, 2025, marking 120 years of Chinese cinema, with a focus on "Technology + Film" and "AI + Film" as key discussion topics [1][3] - Over 400 films from 71 countries and regions were showcased, with approximately 1,500 screenings and more than 100 post-screening meet-and-greets for audience interaction [1][2] - The festival experienced a significant ticket demand, with 92 films and over 600 screenings sold out within the first hour of ticket sales, totaling 370,000 tickets sold [2] Group 2 - Eight thematic forums were held, discussing industry structure, film creation, technological advancements, talent cultivation, and cultural exchange, emphasizing the importance of "Technology + Film" [3][4] - Upcoming virtual reality films were highlighted, showcasing the integration of AR and VR technologies to enhance audience experience [3] - Major film companies, including Wanda Film, announced plans to add up to 27 new IMAX theaters nationwide by the end of 2029, indicating a push for improved visual effects [4] Group 3 - Industry leaders emphasized the need for self-reform and innovation in response to market pressures, with calls for a reassessment of the film's role as a cultural product [5][6] - The current revenue-sharing model was criticized for being unfavorable to producers, with suggestions to adjust profit distribution to better support production companies [6] - The rising production costs and longer content creation cycles were identified as challenges, necessitating a focus on talent development to ensure a steady supply of quality films [5][6]