非遗活化新地标落子苏州湾

Core Viewpoint - The opening of the Suzhou Bay Song Brocade Cultural and Art Space marks a significant step in the revitalization of intangible cultural heritage, showcasing the beauty of Song brocade through immersive experiences and modern interpretations [1][2] Group 1: Cultural Significance - The Song brocade, a textile art form that flourished during the Song Dynasty, is renowned for its delicate texture, ancient patterns, and harmonious colors, being one of China's three major brocades alongside Yun brocade and Shu brocade [1] - The cultural space features four thematic chapters: "Jinxiu Wenmai," "Jiyi Yongsheng," "Lizan Dongfang," and "Wujie Xinsheng," which collectively reconstruct the narrative of Song brocade's heritage over a millennium [2] Group 2: Brand Strategy - The launch of the "Shangjiukai Brand White Paper" by the co-founder of Beijing Zhijian, Shen Cheng, outlines a brand strategy centered on "revitalizing intangible heritage," providing a contemporary interpretation of Song aesthetics [1] - The white paper emphasizes the cultural genes of Song brocade and sets a clear direction for the future development of the Shangjiukai brand [1] Group 3: Interactive Experience - The "Jiyi Yongsheng | Touch Brocade" chapter features a digital scroll that deconstructs the 20 weaving processes of Song brocade, allowing visitors to engage with the craftsmanship through interactive screens [2] - The "Wujie Xinsheng | Weaving the Future" chapter introduces the "Song Brocade AIGC Factory," inviting visitors to co-create unique patterns that blend fashion, home decor, and cultural products [2]