Group 1 - The "Su Super" event has significantly boosted tourism and consumption in Nanjing, with activities like "Follow 'Su Super' to Explore Nanjing" and "Follow 'Su Super' to Shop in Nanjing" being launched to integrate sports with tourism and retail [1][2] - Local businesses, such as the Jin Ying New Street store, reported a 15% increase in foot traffic during key match days, indicating a direct correlation between the event and consumer spending [2][3] - The hospitality sector has also benefited, with hotels near the stadium experiencing a surge in bookings, such as a 400% increase in reservations at the Nanjing International Conference Hotel during the Dragon Boat Festival [3] Group 2 - A series of promotional activities, including the "Football + Beer" carnival, are set to take place from June to October, aiming to further stimulate consumption around the "Su Super" matches [4] - The city is encouraging businesses to extend operating hours and create unique nighttime consumption experiences to attract more visitors [5] - The number and quality of sponsors for the "Su Super" event are increasing, with local companies like Longpan Technology and logistics platform Yunmanman stepping in to support the initiative [6][7]
“苏超”踢出“好球”,文旅商体接力火热“传球”
Nan Jing Ri Bao·2025-06-17 23:46