纺机转出致富路 品牌织就振兴图

Core Insights - The textile industry in Lixin County, Anhui Province, has transformed into a "super tailor shop" with an annual output value exceeding 10 billion yuan, driven by brand strategy and technological innovation [1][2][5] - The county has established a complete textile industry chain, gathering over 560 textile and apparel enterprises, and is projected to achieve a total output value of 13.07 billion yuan in 2024, marking a 58.8% year-on-year growth [1][2] Industry Development - Lixin County has implemented a trademark brand strategy to promote the transformation and upgrading of the textile industry, enhancing collaboration and internal circulation within the industry [2][5] - The local government has created a favorable environment for brand development, integrating resources and providing policies to support innovation and brand growth [2][5] Brand Success Stories - The brand "Bershka" has become a representative of local brands, achieving a revenue of 1.766 billion yuan in 2024, with a compound annual growth rate of 122.2% from 2022 to 2024 [3] - "Hanlian Color Spinning" has emerged as a hidden champion in the color spinning sector, achieving an annual output value of 862 million yuan in 2024, with a remarkable year-on-year growth of 203.2% [4] Employment and Economic Impact - The textile industry in Lixin County employs over 60,000 people and has become a significant engine for local economic growth [2][5] - The county's efforts in brand cultivation and development have created a differentiated competitive landscape, contributing to the high-quality development of the textile sector [4][5] Future Prospects - Lixin County aims to transition from "manufacturing" to "intelligent manufacturing" and from "labor-intensive" to a "technology and brand-driven" model, showcasing the potential for traditional industry transformation [7]